Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers and producers with the potential intent to purchase a suitable selection of them. This purchase means the consumer parts with money and the producer gains money from the consumer.
In a world of constant production of new goods and services along with greater sophistication in creating wants through marketing and advertising, consumers end up living to fund producers through shopping and simultaneously driving themselves to poverty and lack.
Shopping is therefore a critical pillar in Compassionate Capitalism, guided by the development rankings and structured to ensure that consumers are also empowered as they shop through the issuing of Investments Points by the producers. These points are then used for investments in commercial projects for returns or in certificates to earn for jobs and supply contracts ensuring that the consumer just like the cow is not only milked but also grazed. The pillar also ensures greater access to knowledge and information for better consumer buying decisions